Alphapals was honored to be a sponsor for the second year in a row for the Malibu Chili Cook-Off. Being a Malibu-based brand it's important for us to support and interact with the community and appreciate being a part of an event that supports the Boys and Girls Club of America. We feel the gift of education is the most special gift to give. Alphapals jump-started their 4-day weekend with a fully branded Alphapals tent full of scheduled activities like Bingo, storytime, and bubble play and we even had a 24 ft high rock wall for the kiddos to challenge themselves to the top.

Additionally, we were able to meet with the parents and kids of Malibu and introduce them to our new products including our new lowercase plush letters, kids' apparel, and now our adult apparel. Attendees enjoyed walking through our booth to interact with our learning toy sets and our individual plush letters, hanging out in the booth for the fun activities we hosted, and taking pictures in front of our alphabet plush letter rainbow media wall.

The Labor day weekend had no shortage of celebrity attendees this year with Jennifer Lopez and Ben Affleck making an appearance, along with Jamie Foxx, Mel Gibson, and his girlfriend Rosalind Ross and son. Brian Austin Green swung by with Dancing with the Stars girlfriend Shana Burgess and Adam Brody with Leighton Meester were front and center with their daughter.  We’re proud to end the summer with an Alphapals presence and look forward to next year's Malibu Chili Cook-Off. Always Play…Always Learn.